About Sharon Rosenberg
Lead Product Designer with almost a decade of experience shipping AI-native products, complex SaaS systems, and consumer platforms at scale. I specialise in making technically dense, non-deterministic systems — including AI and LLM-powered products — feel legible, trustworthy, and genuinely useful.
Background spans co-founding and successfully exiting a startup (Overlap), leading AI product design at Gap Inc. and Amazon (via Green Stone), and delivering end-to-end design across fintech, telecom, and consumer platforms. I operate as a senior IC: hands-on in craft, influential in strategy, and comfortable working across distributed, cross-functional teams. Full right to work in the UK.
Services
AI & LLM Product Design
User Experience Design
User Interface Design
Design Systems
Business Design and Strategy
Usability Research and Testing
Cross-Functional Collaboration
Prototyping
Customer Journey Mapping
Accessibility & Inclusive Design
Work Experience
Mar 2025- Current
Green Stone
Freelancer
Sept 2023- Mar 2025
Gap Inc.
Contractor
July 2023 - November 2023
Tern Travel
Freelance
October 2018 - November 2022
1 Second Everyday
Full-time Employee
At Green Stone, I lead product and AI design across enterprise clients including Amazon (Alexa+ AI ecosystem), WOW! Telecom, and Choice Digital (fintech). Work spans agentic AI experience design, trust and transparency frameworks for autonomous AI systems, and scalable UI systems for regulated environments.
I contributed to high-impact projects like AI-driven tools, site-wide design consistency, and the redesign of key customer service pages, ensuring that our digital products meet both user needs and business goals.
I crafted user-friendly tools to streamline travel management, including an intuitive financial reconciliation flow for agents, a mobile-friendly itinerary export, and a tagging system for organized traveler assignments. My designs enhanced efficiency, accessibility, and personalization across the platform.
I led the end-to-end redesign of the app, focusing on enhancing user retention, consistency, and accessibility across all screens. By implementing a new Style Guide and Component Library, optimizing the onboarding experience, and making data-informed UX improvements, I contributed to the app’s growth to over 9 million users and helped elevate it to a featured App Store product.
Education
2010-2014
Bachelor of Arts
University of California- Santa Barbara
B.A. Film & Media Studies, Design Emphasim
Graduated Dean’s List with High Honors, 3.9 GPA
Jan-Mar 2016
UX/UI Specialization
Tradecraft
Tradecraft, a specialization course based in San Francisco, California, provides hands-on experience for self-motivated individuals to enter tech and start-up careers.
Oct-Nov 2021
d.MBA Business Education Course for Designers
d.MBA® - Business by Design
The d.MBA is a 6-week online business education course that teaches business fundamentals to designers.
https://d.mba/course
Outside of work, I have dedicated my time to exploring the world and immersing myself in different cultures. I have always been drawn to the thrill of adventure and the personal growth that comes from stepping outside of my comfort zone. Here are some of my favorite travel photos!
