
Travana Inc
2016
Inventing SeatTrade: The In-Flight Seat Marketplace
Designing a stock market-like experience for flexible seat upgrades and trades.
Prototyping
Business Design and Strategy
Project Concept: A Marketplace for Airline Seats
As part of Travana’s product team, I designed SeatTrade, a unique app concept that enables passengers to buy and sell seats on their flight, creating a stock market-inspired marketplace for seat exchanges.
Collaborative Workshops and Ideation
To bring this concept to life, we conducted interdepartmental workshops with engineering, marketing, commercial, and operations teams, sharing our design approach and encouraging innovative pitches and feedback.
User Scenario: Meeting Traveler Needs in Real Time
The app was envisioned for scenarios like a business traveler with a company-booked seat in business class, who might prefer to trade with an economy passenger eager to upgrade, enabling profit and flexibility on both sides.
Potential Launch with Partner Airline
We explored partnerships with a partner airline to launch SeatTrade, aiming to offer travelers more choice and value while enhancing the in-flight experience.