Choice Digital
2025
Unifying Rewards Platforms with Accessible, Scalable Design
Partnering with Choice Digital, I designed a flexible, white-label system that unified fragmented legacy platforms into a seamless, scalable experience for utility companies. The work focused on streamlining complex payment flows like prepaid card redemption, activation, and exchange while building customer trust through accessibility and intuitive design.
Wireframing
Prototyping
Design Systems
Usability and Accessibility
Reusable White-Label Design System
Audited and aligned 3+ web applications under a single UX framework. Designed modular, reusable components in Figma with WCAG AA/AAA accessibility built in, reducing build time and future-proofing the platform.
Simplified Payment Flows
Redesigned 6+ key user journeys for prepaid card actions, focusing on clarity, compliance, and inclusivity. Ensured consistent experiences across diverse utility brands while increasing user confidence.
Scalable Brand Experience
Delivered a framework that supports white-labeled portals for multiple utilities. Created adaptable templates that streamline development and maintain consistent branding across partners.
Skills Used: Visual Design, Information Architecture, Prototyping, Cross-Functional Collaboration
