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1 Second Everyday

2022

Boosting Retention through UX: A Data-Driven Calendar Redesign

Redesigned 1SE’s calendar screen and onboarding flow using user data to boost day-7 retention, guiding users to add their first snippet for long-term engagement.

User Interface Design

Usability Research and Testing

Enhancing User Retention and Engagement


As the lead UX designer for 1 Second Everyday, I focused on improving user retention through the calendar screen, a critical component of the app.


Data-Driven Insights and Onboarding Design


Analyzing user behavior data revealed that encouraging users to add their first snippet was essential for day-7 retention. To support this, I designed timely onboarding messages that guided users through the snippet-adding process.


Revamping the Calendar Screen


We revamped the calendar screen to enhance clarity and cleanliness, ensuring that users could easily navigate and understand how to add their snippets.


Achieving Significant Results


These efforts resulted in a notable increase in onboarding completion rates, leading to improved long-term user retention and engagement.

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