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1 Second Everyday
2022
Boosting Retention through UX: A Data-Driven Calendar Redesign
Redesigned 1SE’s calendar screen and onboarding flow using user data to boost day-7 retention, guiding users to add their first snippet for long-term engagement.
User Interface Design
Usability Research and Testing
Enhancing User Retention and Engagement
As the lead UX designer for 1 Second Everyday, I focused on improving user retention through the calendar screen, a critical component of the app.
Data-Driven Insights and Onboarding Design
Analyzing user behavior data revealed that encouraging users to add their first snippet was essential for day-7 retention. To support this, I designed timely onboarding messages that guided users through the snippet-adding process.
Revamping the Calendar Screen
We revamped the calendar screen to enhance clarity and cleanliness, ensuring that users could easily navigate and understand how to add their snippets.
Achieving Significant Results
These efforts resulted in a notable increase in onboarding completion rates, leading to improved long-term user retention and engagement.
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